In simple words, it is a kind of marketing that is directed toward the devices that are connected to W-Fi. This will include tablets, smartphones, laptops, and any other devices. It is better than traditional marketing that includes TV, radio, film, and print. In Digital marketing, we use social media platforms, email, blogs, apps, and websites to grab the attention of our targeted audience.

Here’s the list of the role that you will found in the digital marketing agency:

•  Director/Founder
•  Account Manager
•  Graphic Designer
•  UI Designer
•  Web Developer
•  Social Media Marketer
•  Copywriter

That’s not a problem! If you are not able to find the answer to your question in the FAQ section, you can simply write your question and send an email at info@softpins.com. Furthermore, you can also visit us at 10800 West Pico Boulevard Infinity Loop Cupertino, Los Angeles, USA. You can also send us your query with the help of our contact form and our customer care representative will contact you as soon as possible.

The website should be updated on time. If you are not updating it, then it will act as an online brochure for your company. You should add the relevant content to the website often to keep it updated. Make sure that the content stays relevant along with the other content. There is no specific timeline to update your content.

It stands for return on ad spend. For calculating the ROAS, you have to divide the revenue generated from the ad campaign by the total cost of the ad campaign. Let suppose, you invested $10,000 on your ad campaign, and it generated $100,000 for your business, then your ROAS will be 10.

ROI stands for the return on investments. You will get different definitions for this term. It is generally written in percentages. For this, you have to subtract the cost for your advertisement campaign from the gross profit and divide this by the cost of marketing. After that multiply the value with 100.

It refers to an action when someone visits your website and do something on your website. For instance, it can be a form submission also known as the lead. Some other terms for the conversion are a goal, upper-funnel action, lead, action, and more.

The bounce rate is affected when a person visits your website or a single page on your website and instantly leaves it. This will increase your bounce rate and will affect your SEO as well. It is best to keep your bounce rate low by properly engaging your customers so that they can spend more time on your website.

Yes, you need a blog. According to a study, 90% of the marketers said that blogging is one top in their priority list. It is best because it will be providing them relevant information and entertainment as well.

The selection of social media should be done according to your targeted audience. However, you can use platforms like YouTube, Facebook, Twitter, LinkedIn, and Instagram.

Every platform has a different type of audience. Let’s have a look at the details:
Facebook: One post per day but not less than 3 in a week.
LinkedIn: Twice in a week but not more than once in a day.
Twitter: It varies! But 3 to 30 tweets in a day are considered good.
Instagram: 1 or 2 times a day.

It is a methodology used in business to grab the attention of the customer by providing them valuable content and a great user experience. It is more targeted to solve the problems of the user and provide them the things they are looking for.  On the other hand, outbound marketing will tell you what type of content your customer like and what they don’t like so that you can make the changes in your marketing approach.

When you are going to create content for engaging your customer, then this all refers to content marketing. In this, you will be working on case studies, blog posts, articles, webinars, videos, microsites, newsletters, and much more.